PÅ B2B MARKETING : THE CONFERENCE 2020 FÅR DU:
- Dyb indsigt i adfærden der driver den moderne indkøber på B2B
- Teknologisk overblik – hvad virker og hvorfor
- Viden og værktøj til at udvikle personlige shopperoplevelser på B2B
- Opskriften på at fortælle ”den gode innovationshistorie” og hvorfor det er marketings vigtigste opgave lige nu
- Casestories fra modige B2B virksomheder der udfordrer forandringerne på det professionelle marked
- og meget mere..
På konferencen møder du blandt andre:
Link to website: Doug Kessler
Doug is a displaced Yank who started his career at Ogilvy & Mather, New York.
Soap and fabric softener bored him rigid so he jumped ship to specialize in B2B.
Doug is an annoyingly ubiquitous speaker at marketing events and a prolific writer on all things marketing, content, tech, strategy and creativity.
His answer to why he’s spent so many years doing B2B (and loving it) is summarized in a quick slideshare called The Search for Meaning in B2B.
Doug is a copywriter at heart but with a secret jones for analytics and Lagavulin.
Senior Vice President & Global ABM Practice Leader, ITSMA
Link to website: Bev Burgess
Bev is an industry expert in marketing technology services and literally wrote the book on it (Marketing Technology as a Service, Wiley 2010). She is best known as an authority on Account-Based Marketing (ABM), being the first to classify it when developing the approach jointly with several clients. Today she leads ITSMA’s ABM practice and global ABM Council, as well as all of ITSMA’s activities in Europe. She is co-author of the book, A Practitioner’s Guide to ABM: Accelerating Growth in Strategic Accounts (Kogan Page, 2017).
In addition to running her own strategic marketing consultancy, Bev was previously Private Sector Marketing Director for Fujitsu Services. She has also held senior marketing roles at British Gas and Epson. Bev holds a BSc Honours in Business & Ergonomics from Aston University and an MBA in Strategic Marketing, with distinction, from Hull University. She is also a Chartered Marketer, a Fellow of the Chartered Institute of Marketing, and a former International Trustee.